For True Don’t Recommend, reviews are uniformly distributed across low ratings of 1, 2, and 3. This shows that if buyers are neutral in terms of the product’s performance, they are likely to be not satisfied to recommend it. And this pattern is consistent if we look at rating 4&5 to do a sanity check: Most people don’t give high ratings for products they don’t recommend. For Fake Don’t Recommend, most reviews gathered at rating 1 meaning that fake reviewers tend to give low ratings if they don’t recommend the product. This can be that competitors trying to damage the product’s image. Or it can also be buyers who are VERY unsatisfied with the purchase and want to complain online.

For Both Groups: Mostly reviews have high ratings of 5 (80%). For False Recommend, most reviews rated the product 5 indicating that they are dedicated to promote the product. In contrast, real reviews rated less 5. For real reviewers, they tend to rate 5 only if they are truly satisfied.