Human Behavior
in Online Reviews

How people leave fake reviews differently from the real ones?

In offline shopping scenarios, we make purchase decisions based on a variety of factors.

HOW A PRODUCT LOOKS

HOW IT SMELLS

AND FEELS IN OUR HANDS...

During online shopping, all the interactions we could have in real life are gone.

Customer reviews and ratings are very important references for us.

However, do customer reviews and ratings tell people a truthful and objective story about the products?

NO.

Not all reviews are left by real customers.

Then: How do fake reviews differ from real reviews?

Explore The Differences >>