Ratings · Emotion Polarity · Review Length · Grammar Mistakes · Common Word Usage

Common Word Usage

how do online product reviews differ by reviewer’s common word usage?

True.

Our Assumption

Fake reviews use more Common English Words

Our Findings

Fake reviews use more Common English Words

Average Log Frequency of Common English Words

Fake reviewers who did not recommend the product on average use words that are 1.3 as likely as those who did recommend given standard English usage. This may happen because fake reviewers who recommended are more dedicated to giving reviews since they want to promote the product, therefore they would tend to use more complex words.

Fake reviewers on average use words that are 1.3 as likely as real reviewers given standard English usage. Fake reviewers are usually less dedicated to giving reviews compared to real reviewers. So fake reviewers may write their reviews by paraphrasing others’ reviews.